Press Release: November 11, 2021

Ent to Sponsor 47th Annual 9News Parade of Lights

Colorado’ largest credit union returns as presenting sponsor

Denver, Colo. (November 11, 2021) The 9NEWS Parade of Lights is a free holiday spectacular throughout downtown Denver, featuring more than 40 extravagantly illuminated floats, giant helium-filled character balloons, magnificent marching bands, traditional equestrian units and vibrant cultural displays. The parade will be held December 4th and concludes with a special appearance by Santa atop his illuminated sleigh, presented by Ent Credit Union.

Produced by the Downtown Denver Partnership and presented by American Furniture Warehouse and Ent Credit Union, the Colorado holiday tradition dates all the way back to 1975 and has grown into the largest and most-watched parade in the Rocky Mountain region.

“We are thrilled to not only be back as a presenting sponsor for the 9News Parade of Lights, but to be back in-person for the parade on the streets of downtown Denver,” said Fred Jacobs, Sr. Manager, Sponsorships for Ent. “We’ll have Santa high atop his sleigh surrounded by ‘Ent elves’ who will be passing out goodies along the parade route. It will be great to see the stellar floats and smiling faces this holiday season.”

Can’t make it to the parade? It will be broadcast live at 6 p.m. on Saturday, Dec. 4 on 9NEWS, 9NEWS.com, the 9NEWS app and 9NEWS YouTube channel. 9NEWS will also rebroadcast the parade throughout the month of December. After the parade, the floats will be displayed until Dec. 26 on various plazas like Denver Union Station and Denver Pavilions. 

About Ent

Founded in 1957, Ent is a member-owned credit union with a passion for people, not for profit. With $8+ billion in assets and over 430,000 owner-members across 45 convenient Front Range locations, Ent is Colorado’s largest credit union. In addition to a reputation as a leader in philanthropy and financial literacy, Ent has been nationally recognized by Forbes as the overall #1 credit union in Colorado for four years running. Visit Ent.com for information on membership as well as on checking, savings, mortgage and lending products and services for members at all financial stages of life.

About Ent

Founded in 1957, Ent is a member-owned credit union with a passion for people, not for profit. With $8+ billion in assets and over 420,000 owner-members across more than 40 convenient Front Range locations, Ent is Colorado’s largest credit union. In addition to a reputation as a leader in philanthropy and financial literacy, Ent has been nationally recognized by Forbes as the overall #1 credit union in Colorado for four years running. Visit Ent.com for information on membership as well as on checking, savings, mortgage and lending products and services for members at all financial stages of life.