Press Release - February 3, 2020

Ent Plays Cupid: Unique Valentine Delivers #MyMountain Love


Long-known as the community’s leading financial institution, this Valentine’s Day Ent Credit Union is taking on an entirely new role: Cupid.

“We’re such an outdoorsy community, we wanted to find a way to show some love to everyone’s favorite mountain – Pikes Peak,” said Jennifer Sussman, Ent Chief Marketing Officer. “So we decided to offer a digital valentine to anyone who donates $25 or more to #MyMountain, giving donors a more original expression of love for Valentine’s Day.”  

Donors will also get a little love back: they’ll be automatically entered to win an annual Pikes Peak 14er Pass to America’s Mountain.

All donations will help fund the new Pikes Peak Summit Complex, an enterprise of the city, now under construction and slated for completion this fall.

The #MyMountain #LoveEnt social media campaign runs February 1 through noon February 14, 2020. To donate, visit:

Donors will receive their digital valentine via email, ready for them to send to that special person in their life.

“While Ent has been generously accepting My Mountain donations over the phone and at its southern Colorado service centers since last summer, their digital valentine campaign shows a whole new level of love,” Jack Glavan, Pikes Peak – America’s Mountain manager.  

About the Pikes Peak Summit Complex: If you would like to schedule an interview regarding My Mountain or to report on progress of the new Pikes Peak Summit Complex, contact Vanessa Zink at or 719-491-0363.

To access a press kit, visit

The official hashtags are #MyMountain and #PikesPeakSummit.

About Ent

Founded in 1957, for the second consecutive year Ent is ranked Colorado’s #1 credit union by Forbes. A different kind of financial institution, Ent is committed to improving members’ financial quality of life with better rates, lower fees and Ent Extras® Cash Rewards. With $6+ billion in assets, Ent serves more than 370,000 members at more than 35 convenient service centers all along the Front Range. Businesses and people (who live, work, worship or attend school) in Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, El Paso, Elbert, Fremont, Jefferson, Larimer, Pueblo, Teller and Weld counties may join the not-for-profit financial , community-chartered credit union. Ent is an Equal Housing Opportunity and Equal Opportunity Lender, insured by the NCUA.