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Connections - Summer 2008
From the Chairman...
Ent Gives Members "Freedom"
With Ent's 50th Anniversary celebrations at an end, you'll notice a new theme for Ent's
advertising and marketing communications: "Freedom is..." Many of you have told
us your Ent membership gives you a sense of freedom: freedom from financial worry;
freedom to strive for financial independence; and freedom to manage your finances
according to your own unique situations.
Our hope is that this new advertising theme will not only attract new members to Ent,
but also engage current members in thinking about what "freedom" means for their
personal financial situation, and how Ent can help them achieve that freedom.
Positively Impacting Members' Quality of Life
Ent's mission is: "to improve members' Quality of Life through education,
unbiased financial advice, and access to the highest quality financial
products and services." Through this "freedom" campaign, we want to show how
Ent is fulfilling this mission – which ultimately makes members' financial lives easier.
Awareness of All Ent Can Do for Our Members
We'll also highlight Ent's broad range of product and service offerings. As we add new
services over the years – like Business Banking, MEMBERS Trust and Ent Insurance
Group – we find that we need to continue to raise awareness of these services to both
current and potential Ent members.
We hope that you enjoy seeing this new "freedom" theme, and the representations of
how Ent is working to improve the financial lives of our members and the community
in which we all live, work and play.
Tim Rickert
Chairman
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